International marketing strategy, 1998-99

Author(s)

• Fifield, Paul
• Lewis, Keith
• Chartered Institute of Marketing

Bibliographic Information

International marketing strategy, 1998-99

Paul Fifield and Keith Lewis

（The CIM student workbook series, . Diploma）

Butterworth-Heinemann, 1998

Note

Includes bibliographical references and index

"Published on behalf of the Chartered Institute of Marketing"

Details

• NCID: BA40531480
• ISBN:
  • 0750640286
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxiv, 248 p.
• Size: 30 cm
• Classification:
  • DC21 : 658.848
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Examinations, questions, etc
  • LCSH : Strategic planning
  • LCSH : Strategic planning -- Examinations, questions, etc
• Parent Bibliography ID:
  • BA26187396