International marketing strategy, 1998-99
著者
書誌事項
International marketing strategy, 1998-99
（The CIM student workbook series, . Diploma）
Butterworth-Heinemann, 1998
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注記
Includes bibliographical references and index
"Published on behalf of the Chartered Institute of Marketing"
内容説明・目次
内容説明
Written specifically for students studying for the CIM Diploma, this coursebook includes unit tasks to help readers test what they have learned, practical examples to relate theory to practice and revision tips.
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