Instructor's manual for marketing strategy : a marketing decision game

Author(s)

• Boone, Louis E.
• Hackleman, Edwin C.

Bibliographic Information

Instructor's manual for marketing strategy : a marketing decision game

Louis E. Boone, Edwin C.Hackleman

C.E. Merrill ; Bell & Howell, c1975

2nd ed

Details

• NCID: BA40633833
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 82 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Decision-making in marketing
  • LCSH : Management games
  • LCSH : Decision-making