Contemporary services marketing management : a reader

Author(s)

• Gabbott, Mark
• Hogg, Gillian

Bibliographic Information

Contemporary services marketing management : a reader

edited by Mark Gabbott and Gillian Hogg

Dryden Press, c1997

Note

Includes bibliographical references and index

Details

• NCID: BA40661872
• ISBN:
  • 0030990351
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Tokyo
• Pages/Volumes: xiv, 537 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Service industries -- Management
  • LCSH : Customer services -- Management