Marketing in local government
著者
書誌事項
Marketing in local government
（Managing local government）
Financial Times Pitman in association with Institute of Local Government Studies, 1998
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注記
Includes bibliographical references (p. 138-144) and index
内容説明・目次
内容説明
This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:
understand the issues raised by the introduction of market forces into the public sector
identify the major threats and opportunities of operating in a competitive environment
discover how a customer driven culture can be developed
learn from practical examples drawn from across the public sector
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