Marketing in local government

著者

• Beuret, Kristine
• Hall, Roger
• University of Birmingham. Institute of Local Government Studies

書誌事項

Marketing in local government

Kristine Beuret and Roger Hall

（Managing local government）

Financial Times Pitman in association with Institute of Local Government Studies, 1998

注記

Includes bibliographical references (p. 138-144) and index

内容説明・目次

内容説明

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector

「Nielsen BookData」 より

• NII書誌ID(NCID): BA40663313
• ISBN:
  • 0273626167
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: viii, 152 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Municipal services -- Marketing
  • LCSH : Local government
• 親書誌ID:
  • BA27826264