Managing services marketing : text and readings

Author(s)

• Bateson, John E. G.
• Hoffman, Kenneth Douglas

Bibliographic Information

Managing services marketing : text and readings

John E.G. Bateson, K.Douglas Hoffman

Dryden Press, c1999

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA40666377
• ISBN:
  • 0030225191
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, Tex. ; Tokyo
• Pages/Volumes: xxvi, 471 p.
• Size: 29 cm
• Classification:
  • NDC9 : 675
  • LCC : HD9980.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Management