Strategic marketing management cases
著者
書誌事項
Strategic marketing management cases
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, 1999
6th ed
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注記
Includes bibliographical references and index of cases
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher
内容説明・目次
内容説明
This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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