Strategic marketing management cases

Author(s)

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, 1999

6th ed

Available at  / 7 libraries

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Note

Includes bibliographical references and index of cases

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher

Related Books： 1-1 of 1

Details

  • NCID
    BA40675312
  • ISBN
    • 0256261253
  • LCCN
    98003555
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xvi, 624 p.
  • Size
    26 cm.
  • Attached Material
    1 floppy disc
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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