Marketing the continuum of care : strategies for developing community services
著者
書誌事項
Marketing the continuum of care : strategies for developing community services
（The HFMA healthcare financial management series）
McGraw Hill, 1997
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注記
Includes index
内容説明・目次
内容説明
Offers marketing strategies for attracting patients to a hospital's services and move them through the continuum of care, maximizing both community-based patient care and hospital revenues. Case studies focus on service areas such as cancer treatment, diabetes services, and cardiology.
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