Introduction to marketing

Author(s)

• Lancaster, Geoffrey A.
• Reynolds, Paul

Bibliographic Information

Introduction to marketing

Geoff Lancaster and Paul Reynolds

（Marketing in action series / series editor, Norman Hart）

Kogan Page, 1999

Details

• NCID: BA4080829X
• ISBN:
  • 0749420952
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 290p
• Size: 24cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA26383689