CiNii 図書 - Communicating for development : human change for survival

Arguing that widespread changes in human attitudes and behaviour are vital to ensure a secure sustainable future, this book focuses on the use of communication processes for facilitating those changes. Through accounts and analysis of specific projects across four continents, the authors set out to show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people to acquire new knowledge and skills. Among the activities described and explored are the successful worldwide mobilization of all levels of society for child immunization, the role of communication in facilitating recent, rapid advances in family planning in many countries, education through entertainment, and the use of radio and video to enable peasant farmers to be protagonists in their own development. The authors make proposals for how, in this widely neglected area, communication strategies, techniques and media resources might be systematically harnessed to help societies to adapt and develop in the 21st century.

巻冊次: : hbk. ISBN 9781860643477

内容説明

Arguing that widespread changes in human attitude and behaviour patterns are central to ensuring a more secure and sustainable future on earth, this book focuses on communication processes in development. The authors show how communication can be used to mobilize societies, to facilitate democratic and participatory decision-making, and to help people acquire new knowledge and skills. Among the issues explored are: social mobilization worldwide for child immunization; communication as a means of facilitating rapid advances in family planning; and the use of video to enable peasant farmers to participate in their own development. The book should be of interest to those working in development, both as practitioners and theorists, and to those concerned with politics and society in the developing world.

Part 1 Change for the next century the panorama for change
why communication? Part 2 Communication for development at work: a process without precedent - societies mobilized for immunization
communication for rural development in Mexico - in good times and in bad
the quick and the dead - a tale of two educational radio programmes
of "condoms and cabbages" - communication for population and family planning
Tambuli - the electronic Carbao Horn. Part 3 A communication agenda for the next century: towards successful communication strategies
a framework for action.

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Communicating for development : human change for survival

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