Management communication
Author(s)
Bibliographic Information
Management communication
Wiley, c1999
- : pbk
Available at 13 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
Effective managerial communication starts with an effective learning tool. Designed for an upper level undergrad, MBA, or Executive MBA course, Management Communication teaches students the essential writing and speaking skills within a business management context. Coverage includes intercultural communication, gender related issues, diversity issues, technology, media, crisis, and conflict resolution. Communication skills for leadership and team building are also developed. And students will gain a real-world perspective since the authors have applied communication concepts and techniques in such fields as retail sales, manufacturing, real estate, and corporate financial management. Key Features: The text provides a focused and concise approach to the key concepts. Includes cases with writing and speaking assignments designed for individual and group work. Additional cases can be found in the instructor's manual. The authors explain the material in a conversational style, then encourage students to "try it - evaluate it - perfect it." Students will learn to apply communication skills in various business fields.
Many of the exercises and assignments are intended to get students to explore and use the Internet. A web site for the text provides an Internet guide consisting of over 600 Web addresses and descriptions, including information on job search, presentation skills, aids for business writers, and other related subjects. Visit the web site at www wiley.com/college/bell
Table of Contents
- FOUNDATIONS FOR MANAGEMENT COMMUNICATION.
- Communication Directions for a New Century.
- Communication Theory and Architecture.
- Guidelines for Management Writing.
- Management Writing Style and Collaborative Writing.
- CORRESPONDENCE.
- Form and Style for Business Letters.
- Saying "Yes" and "No" in Letters.
- Persuasive Letters.
- Memos and E-Mail Messages.
- REPORTING AND PROPOSING.
- Short and Long Reports.
- Graphic Aids.
- Proposals and Business Plans.
- CAREER COMMUNICATION.
- The Career Search, Resumes, and Interviews.
- Listening.
- Gender Communication.
- MANAGING ORAL COMMUNICATION.
- Oral Presentations.
- Managing Interviews, Meetings, and Telephone Work.
- Crisis Communication and Media Relations.
- GLOBAL ISSUES IN MANAGEMENT COMMUNICATION.
- Communication for Intercultural Management.
- Ethics and Law for Management Communication.
- Appendices.
- Index.
by "Nielsen BookData"