Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal

著者

• Allen, Chris T.
• McQuarrie, Edward F.
• Barr, Terri Feldman

書誌事項

Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal

Chris T. Allen, Edward F. Mcquarrie, Terri Feldman Barr

（Report / Marketing Science Institute, no. 98-125）

Marketing Science Institute, 1998

注記

"Working paper"--T.p.

Bibliography: p. 25-29

• NII書誌ID(NCID): BA40936212
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 29 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951