The media : an introduction
著者
書誌事項
The media : an introduction
Longman, 1998
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Unique in approach and coverage, this major new text provides a detailed overview of the modern media, bringing together an impressive list of leading scholars who examine recent developments and trends in a fresh and innovative way. Current media texts have ignored the fact that the subject has a broad cross-disciplinary appeal and have tended to concentrate on a theory or issue, or adopt a purely descriptive approach. Briggs and Cobley is an exciting new reader that presents the whole spectrum of Media Studies in one volume and is unique is combining contributions from academics, policy-makers and practitioners.
目次
List of Contributors. Acknowledgements. What you need to know before you start to use this book - Adam Briggs and Paul Cobley. PART I 'WHAT ARE THE MEDIA?' 1. Introduction to 'What are the Media?' - Adam Briggs and Paul Cobley. 2. Comics - Roger Sabin, 'Eurocomics: "9th art" or misfit lit?'. 3. Publishing - David Saunders, 'European publishing: a neglected topic'. 4. Advertising and Marketing - Sean Brierley, 'Advertising and the new media environment'. 5. News Agencies - Oliver Boyd-Barrett and Terhi Rantanen, 'News agencies in Europe'. 6. Public relations and journalism - David Miller, 'Promotional Strategies and media power'. 7. Newspapers and the Press - James Curran, 'Newspapers: beyond political economy. 8. Magazines - Brian Braithwaite, 'Magazines: the bulging bookstores. 9. Radio - Andrew Crisell, 'Public Service, commercialism and the paradox of choice'. 10. Television - Richard Paterson, 'Contemporary television: a framework for analysis'. 11. European Cinema - Anne Jackel, 'Cinema in Europe'. 12. Pop Music - Roy Shuker, 'Marketing and mediating popular music: the European popular music industry. 13. Technology - Brian McNair, 'New technologies and the media'. PART II '"OUTSIDE" THE MEDIA' 14. Introduction to the '"Outside" the media', Adam Briggs and Paul Cobley. 15. Economics - Patrick Barwise and David Gordon, 'The economics of the media. 16. Policy - Nicholas Garnham, 'Media Policy'. 17. Models of Media Institutions - Ralph Negrine, 'Media institutions in Europe'. 18. Approaches - John Corner, 'Why study the media form?'. 19. Audience Feedback - Sue Stoessl, 'Administrative research of audiences'. 20. 'Effects' - Guy Cumberbatch, 'Media effects: the continuing controversy'. PART III 'IN THE MEDIA' 21. Introduction to 'In the Media' , Adam Briggs and Paul Cobley. 22. Sexuality - Andy Medhurst, 'Tracing desires: sexuality and media texts'. 23. Gender-Liesbet van Zoonen and Costera Meijer, From Pamela Anderson to Erasmus: Women, Men and Representation. 24. Race and Ethnicity - Sarita Malik, 'The Construction of Black and Asian ethnicities in British film and television'. 25. Youth - Bill Osgerby, 'The good, the bad and the ugly: postwar media representations of youth'. 26. Disability - Jessica Evans, 'Feeble monsters: "making up" disabled people'. 27. Nationality - Andrew Higson, 'National identity and the media'. 28. Sport - Neil Blain and Raymond Boyle, 'Sport as real life: media sport and culture'. 29. News Production - Jerry Palmer, 'News values'. 30. Parliamentary Politics - Ivor Gaber, 'The media and politics'. 31. News Photography - Pat Holland, '"The direct appeal to the eye"? Photography and the twentieth century press'. 32. Pornography and Censorship - Linda Ruth Williams, 'Sex and censoriousness: pornography and censorship in Britain'. Index
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