Marketing strategy and uncertainty

Author(s)

• Jagpal, Sharan

Bibliographic Information

Marketing strategy and uncertainty

Sharan Jagpal

Oxford University Press, 1999

Note

Includes bibliographical references (p. 315-323) and indexes

• NCID: BA40948561
• ISBN:
  • 0195125738
• LCCN: 98016307
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Oxford
• Pages/Volumes: xvii, 334 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Strategic planning
  • LCSH : Marketing -- Management
  • LCSH : Decision-making in marketing