Undressing the ad : reading culture in advertising
著者
書誌事項
Undressing the ad : reading culture in advertising
（Counterpoints : studies in the postmodern theory of education, vol. 54）
Peter Lang, c1997
大学図書館所蔵 全10件
注記
Includes bibliographical references
内容説明・目次
内容説明
Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.
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