The proceedings of the 1998 conference of the American Academy of Advertising

著者

• American Academy of Advertising. Conference
• Muehling Darrel D.

書誌事項

The proceedings of the 1998 conference of the American Academy of Advertising

edited by Darrel D. Muehling

American Academy of Advertising, c1998

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA41058876
• ISBN:
  • 0931030218
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Columbia, S.C.]
• ページ数/冊数: xv, 321 p., p. xvii-xviii
• 大きさ: 28 cm
• 件名:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses