The proceedings of the 1997 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• Macklin, M. Carole

Bibliographic Information

The proceedings of the 1997 conference of the American Academy of Advertising

edited by M. Carole Macklin

American Academy of Advertising, c1997

Note

Includes bibliographical references and indexes

Details

• NCID: BA41083294
• ISBN:
  • 093103020X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: xv, 290 p., p. xvii-xviii
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses