The practice of public relations
Author(s)
Bibliographic Information
The practice of public relations
Prentice Hall, c1998
7th ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.
Table of Contents
1. What Is Public Relations? 2. The Evolution of Public Relations. 3. Public Opinion. 4. Ethics. 5. Research. 6. Communication. 7. Management. 8. Public Relations Writing. 9. Writing for the Eye and Ear. 10. Public Relations and the Net. 11. Publicity and the Media. 12. Electronic Media. 13. Integrated Marketing Communication. 14. Employees. 15. Multicultural Communities. 16. Consumers. 17. Government. 18. Public Relations and the Law. 19. Crisis Management. 20. Future. Appendices. Index.
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