Advertising copywriting
著者
書誌事項
Advertising copywriting
NTC Business Books, 1996
7th ed
大学図書館所蔵 件 / 全3件
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注記
Includes index
内容説明・目次
内容説明
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
目次
1. Copywriting: An Exciting Blend of Creativity, Common Sense and Hard Work.
2. Who Can Say What "Copy" Is? There is No One Answer.
3. The Copywriter is an Important Member of the Marketing Team.
4. You're Saturated with Marketing Data. Time Now to do your Copy Planning.
5. Advertising's Creative Duo-Art Director and Copywriter.
6. Headlines: They Attract, They Inform and They Sell. It' s Vital to Write Good Ones.
7. Body Copy: Where Buyers Convincing Takes Place.
8. Copywriting-s Odd Jobs are Interesting, Challenging and call for a Varied Background.
9. If You Do Copy For Local Businesses, You're in Close Touch with Your Market.
10. Toss Out the "Rules" When You Write Fashion Copy.
11. Direct Response: A Quick Test of Your Effectiveness.
12. You Like Intimacy in Your Copy? Try Direct Mail.
13. No-Nonsense Advertising for People Engaged in Professions, Business and Agriculture.
14. Like Short Copy? Try Outdoor and Transit Advertising.
15. If You're There, So Is Radio Advertising.
16. Television Advertising: It Gives You Full Scope for Creativity.
17. Research: It's The Copywriters Friend.
18. Legal and Ethical Aspects: You'd Better Know Them.
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