Advertising copywriting
著者
書誌事項
Advertising copywriting
NTC Business Books, 1996
7th ed
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
目次
1. Copywriting: An Exciting Blend of Creativity, Common Sense and Hard Work.
2. Who Can Say What "Copy" Is? There is No One Answer.
3. The Copywriter is an Important Member of the Marketing Team.
4. You're Saturated with Marketing Data. Time Now to do your Copy Planning.
5. Advertising's Creative Duo-Art Director and Copywriter.
6. Headlines: They Attract, They Inform and They Sell. It' s Vital to Write Good Ones.
7. Body Copy: Where Buyers Convincing Takes Place.
8. Copywriting-s Odd Jobs are Interesting, Challenging and call for a Varied Background.
9. If You Do Copy For Local Businesses, You're in Close Touch with Your Market.
10. Toss Out the "Rules" When You Write Fashion Copy.
11. Direct Response: A Quick Test of Your Effectiveness.
12. You Like Intimacy in Your Copy? Try Direct Mail.
13. No-Nonsense Advertising for People Engaged in Professions, Business and Agriculture.
14. Like Short Copy? Try Outdoor and Transit Advertising.
15. If You're There, So Is Radio Advertising.
16. Television Advertising: It Gives You Full Scope for Creativity.
17. Research: It's The Copywriters Friend.
18. Legal and Ethical Aspects: You'd Better Know Them.
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