Advertising copywriting
Author(s)
Bibliographic Information
Advertising copywriting
NTC Business Books, 1996
7th ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Table of Contents
1. Copywriting: An Exciting Blend of Creativity, Common Sense and Hard Work.
2. Who Can Say What "Copy" Is? There is No One Answer.
3. The Copywriter is an Important Member of the Marketing Team.
4. You're Saturated with Marketing Data. Time Now to do your Copy Planning.
5. Advertising's Creative Duo-Art Director and Copywriter.
6. Headlines: They Attract, They Inform and They Sell. It' s Vital to Write Good Ones.
7. Body Copy: Where Buyers Convincing Takes Place.
8. Copywriting-s Odd Jobs are Interesting, Challenging and call for a Varied Background.
9. If You Do Copy For Local Businesses, You're in Close Touch with Your Market.
10. Toss Out the "Rules" When You Write Fashion Copy.
11. Direct Response: A Quick Test of Your Effectiveness.
12. You Like Intimacy in Your Copy? Try Direct Mail.
13. No-Nonsense Advertising for People Engaged in Professions, Business and Agriculture.
14. Like Short Copy? Try Outdoor and Transit Advertising.
15. If You're There, So Is Radio Advertising.
16. Television Advertising: It Gives You Full Scope for Creativity.
17. Research: It's The Copywriters Friend.
18. Legal and Ethical Aspects: You'd Better Know Them.
by "Nielsen BookData"