Air transportation : a management perspective

著者

書誌事項

Air transportation : a management perspective

[by] Alexander T. Wells

Wadsworth, c1999

4th ed

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This is an introductory text written to impart to the student a broad understanding of the air transportation industry and the management functions within an airline. Its clear treatment of the material permits a wide range of flexibility and encourages student interest in keeping abreast of current information in the field. It presents the basic concepts and problems facing the industry in a straightforward, logical way.

目次

  • Part I An introduction to air transportation: aviation - an overview
  • historical perspective
  • air transportation - regulators and associations
  • the general aviation industry. Part II Structure and economics of the airlines: the airline industry
  • economic characteristics of the airlines. Part III Managerial aspects of airlines: airline management and organization
  • forecasting methods
  • airline passenger marketing
  • airline pricing, demand, and output determination
  • air cargo
  • principles of airline scheduling
  • fleet planning
  • airline labour relations
  • airline financing. Part IV The international scene: international aviation. Appendix: career planning in aviation.

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