Air transportation : a management perspective
著者
書誌事項
Air transportation : a management perspective
Wadsworth, c1999
4th ed
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This is an introductory text written to impart to the student a broad understanding of the air transportation industry and the management functions within an airline. Its clear treatment of the material permits a wide range of flexibility and encourages student interest in keeping abreast of current information in the field. It presents the basic concepts and problems facing the industry in a straightforward, logical way.
目次
- Part I An introduction to air transportation: aviation - an overview
- historical perspective
- air transportation - regulators and associations
- the general aviation industry. Part II Structure and economics of the airlines: the airline industry
- economic characteristics of the airlines. Part III Managerial aspects of airlines: airline management and organization
- forecasting methods
- airline passenger marketing
- airline pricing, demand, and output determination
- air cargo
- principles of airline scheduling
- fleet planning
- airline labour relations
- airline financing. Part IV The international scene: international aviation. Appendix: career planning in aviation.
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