Business marketing management : a strategic view of industrial and organizational markets
著者
書誌事項
Business marketing management : a strategic view of industrial and organizational markets
(The Dryden Press series in marketing)
Dryden Press, c1989
3rd ed. The Dryden Press international edition
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注記
Rev. ed. of: Industrial marketing management. 2nd ed. c1985
Includes bibliographical references and indexes