Business marketing management : a strategic view of industrial and organizational markets

Author(s)

• Hutt, Michael D.
• Speh, Thomas W.

Bibliographic Information

Business marketing management : a strategic view of industrial and organizational markets

Michael D. Hutt, Thomas W. Speh

（The Dryden Press series in marketing）

Dryden Press, c1989

3rd ed. The Dryden Press international edition

Note

Rev. ed. of: Industrial marketing management. 2nd ed. c1985

Includes bibliographical references and indexes

Details

• NCID: BA41148210
• ISBN:
  • 0030283043
• LCCN: 88003618
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxix, 770 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/04
• Subject Headings:
  • LCSH : Industrial marketing -- Management
• Parent Bibliography ID:
  • BA03762950