Contemporary marketing

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing

Louis E. Boone, David L. Kurtz

Dryden Press, c1992

7th ed. The Dryden Press international edition

Note

Includes bibliographical references and index

Details

• NCID: BA4114839X
• ISBN:
  • 0030753643
• LCCN: 91011467
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, TX
• Pages/Volumes: xxvii, 683, [52] p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing