Researching for business : avoiding the 'nice to know' trap
著者
書誌事項
Researching for business : avoiding the 'nice to know' trap
（The Aslib know how series）
Aslib, 1998
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注記
"An Aslib know how guide"--Cover
"The Aslib know how guides"--p. 4 of cover
内容説明・目次
内容説明
Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research.
Contents: Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
目次
- The nature of business research
- accepting a research brief
- modelling the reasearch object
- information quality
- techniques and skills required
- assessing the success of your research
- self-assessment questions and answers.
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