An introduction to political communication
著者
書誌事項
An introduction to political communication
(Communication and society)
Routledge, 1999
2nd ed
- : hc
- : pbk
大学図書館所蔵 全19件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliography (p. 219-227) and index
Previous ed.: 1995
内容説明・目次
- 巻冊次
-
: hc ISBN 9780415199216
内容説明
In this highly accessible textbook Brian McNair critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. He examines how different organisations make use of advertising, marketing and public relations. This revised and updated edition draws on a range of contemporary examples to show how politicians and political groups communicate, including:
* new Labour under Tony Blair
* the failure of the Conservative general election strategy in 1997
* the Clinton presidency and a scandal-obsessed US media
* the Good Friday peace agreement in Northern Ireland
* the liberalising power of the Internet and concerns about threats to democracy.
目次
- Part 1 Politics in the age of mediation: politics in the age of mediation
- politics, democracy and the media
- the effects of political communication
- the political media
- the media as political actors. Part 2 Communicating politics: party political communication I - advertising
- party political communication II - political public relations
- pressure group politics and the oxygen of publicity
- international political communication
- conclusion - perfomance politics and the democratic process.
- 巻冊次
-
: pbk ISBN 9780415199223
内容説明
An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.
目次
- Part 1 Politics in the age of mediation: politics in the age of mediation
- politics, democracy and the media
- the effects of political communication
- the political media
- the media as political actors. Part 2 Communicating politics: party political communication I - advertising
- party political communication II - political public relations
- pressure group politics and the oxygen of publicity
- international political communication
- conclusion - perfomance politics and the democratic process.
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