Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices

Author(s)

• Winkler, John
• Institute of Marketing

Bibliographic Information

Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices

John Winkler

Heinemann, 1983

Note

Bibliography: p. 278

Published on behalf of the Institute of Marketing

Includes index

Details

• NCID: BA41307722
• ISBN:
  • 0434922463
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 280 p.
• Size: 22cm
• Classification:
  • LCC : HF5416.5
  • DC19 : 658.8/16
• Subject Headings:
  • PRECIS : Marketing. Pricing
  • LCSH : Price policy