Pricing in theory and practice
著者
書誌事項
Pricing in theory and practice
（Copenhagen studies in economics and management, no. 2）
Handelshøjskolens forlag , Munksgaard International Publishers [distributor], c1994
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注記
Includes bibliographical references (p. [163]-165) and index
内容説明・目次
内容説明
Traditional price theory is often criticized as being insufficient in practice due to unrealistic assumptions. This book explores systematically the relationship between economic theory and price practice. For the first time a professional economist gives a presentation based on his own experience of more than thirty years' work in this field.<p>The book is a supplement to basic textbooks in price theory, providing business students and professionals with insights into how theory can be applied in practice.
目次
- Normative and descriptive theories
- marginalism as a normative theory
- marginalism as a descriptive theory
- full cost as a descriptive theory
- full cost as a normative theory
- price strategy in competitive environments
- multi-product pricing
- transfer pricing
- price discrimination
- vertical relations.
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