Bibliographic Information

Accounting for marketing

Richard M.S. Wilson

(Advanced management and accounting series)

International Thomson Business Press, 1999

Available at  / 33 libraries

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Note

"Published in association with The Chartered Institute of Management Accountants"

"CIMA"

Bibliography: p. [156]-162

Includes index

Description and Table of Contents

Description

Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.

Table of Contents

PART I: THE SETTING 1. The Marketing Context 2. The Accounting-Marketing Interface 3. A Controllership Perspective PART II: FEEDFORWARD CONTROLl 4. Establishing a Base Line 5. Where Next? PART III: FEEDBACK CONTROLl 6. Performance Measurement 7. Ratio Analysis 8. Variance Analysis 9. Marketing and Distribution Audits PART IV: CASES AND EXCERCISES: Introduction, Discussion Questions, Exercises, Case Studies Index

by "Nielsen BookData"

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Details

  • NCID
    BA41361692
  • ISBN
    • 1861524684
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xii, 167 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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