Accounting for marketing
著者
書誌事項
Accounting for marketing
（Advanced management and accounting series）
International Thomson Business Press, 1999
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注記
"Published in association with The Chartered Institute of Management Accountants"
"CIMA"
Bibliography: p. [156]-162
Includes index
内容説明・目次
内容説明
Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analysed as well as strategic issues and the book enables students to gain a greater understanding of how to design and apply management accounting systems in order to improve organisational effectiveness by using better organisational control. Accounting for Marketing is an authoritative introduction to the problems in accounting in marketing and provides valuable insight into how these can be overcome.
目次
PART I: THE SETTING 1. The Marketing Context 2. The Accounting-Marketing Interface 3. A Controllership Perspective PART II: FEEDFORWARD CONTROLl 4. Establishing a Base Line 5. Where Next? PART III: FEEDBACK CONTROLl 6. Performance Measurement 7. Ratio Analysis 8. Variance Analysis 9. Marketing and Distribution Audits PART IV: CASES AND EXCERCISES: Introduction, Discussion Questions, Exercises, Case Studies Index
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