Corporate communication
著者
書誌事項
Corporate communication
（McGraw-Hill international business administration series）
Irwin/McGraw-Hill, 1998
2nd ed
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注記
Incleds bibliographical references and index
"International edition 1998"--T. p. verso
内容説明・目次
内容説明
This comprehensive text includes both text and case studies. Here in its second edition, it features a new chapter on corporate philanthropy, government affairs and community relations.
目次
- The changing environment for business
- communicating strategically
- an overview of the corporate communication function
- managing image, identity, and reputation
- managing corporate advertising
- managing media relations
- investor relations
- a random walk down Wall Street
- employee communication
- managing communication in a crisis
- corporate philanthropy
- government affairs and community relations.
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