Introduction to media communication

著者

• Black, Jay
• Bryant, Jennings
• Thompson, Susan

書誌事項

Introduction to media communication

Jay Black, Jennings Bryant, Susan Thompson

McGraw-Hill, c1998

5th ed

• pbk.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

目次

Part I. OverviewChapter 1. Media Communication in an Information AgeChapter 2. Communication Process and Theory Chapter 3. Media EffectsPart II. The Print MediaChapter 4. BooksChapter 5. MagazinesChapter 6. NewspapersPart III. The Electronic MediaChapter 7. FilmChapter 8. RadioChapter 9. RecordingsChapter 10. TelevisionChapter 11. New Electronic MediaPart IV. Media Support SystemsChapter 12. AdvertisingChapter 13. Public RelationsPart V. The Media EnvironmentChapter 14. Regulation and the LawChapter 15. Ethics and Social Responsibility

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA41445158
• ISBN:
  • 0697327159
• LCCN: 97027676
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xvi, 432 p.
• 大きさ: 28 cm
• 分類:
  • LCC : P90
  • DC21 : 302.23
• 件名:
  • LCSH : Mass media