"Better living" : advertising, media and the new vocabulary of business leadership, 1935-1955
Author(s)
Bibliographic Information
"Better living" : advertising, media and the new vocabulary of business leadership, 1935-1955
（Media topographies / general editors, James Schwoch, Mimi White）
Northwestern University Press, 1999
- : hbk
- : pbk
Available at / 10 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
: hbk659.1-87081000093871
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.
by "Nielsen BookData"
