Procurement marketing : a strategic concept
Author(s)
Bibliographic Information
Procurement marketing : a strategic concept
Springer, c1998
- Other Title
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Beschaffungsmarketing
- Uniform Title
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Beschaffungsmarketing
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Note
Includes bibliographical references (p. [177]-178) and index
Description and Table of Contents
Description
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
Table of Contents
1. Problems.- 2. The Vision.- 3. Possible Solutions.- 4. The Procurement Marketing Solution.- List of Illustrations.- Literature.
by "Nielsen BookData"