Principles of service marketing and management

Author(s)

• Lovelock, Christopher H.
• Wright, Lauren K.

Bibliographic Information

Principles of service marketing and management

Christopher Lovelock, Lauren Wright

Prentice Hall, c1999

• : International ed

Note

Includes bibliographical references and index

Details

• NCID: BA41607395
• ISBN:
  • 013676875X
  • 0130213748
• LCCN: 98049946
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xvii, 414 p.
• Size: 29 cm
• Classification:
  • LCC : HD9981.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- United States -- Marketing
  • LCSH : Service industries -- United States -- Management