Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

Author(s)

• Hill, Sam
• Rifkin, Glenn

Bibliographic Information

Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big

Sam Hill and Glenn Rifkin

HarperBusiness, c1999

Note

Includes index

Details

• NCID: BA41636065
• ISBN:
  • 0887309054
• LCCN: 98031064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xvi, 277 p
• Size: 25 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Marketing -- Planning