Competitor intelligence : strategy, tools and techniques for competitive advantage
Author(s)
Bibliographic Information
Competitor intelligence : strategy, tools and techniques for competitive advantage
（Financial Times management）
Financial Times Pitman, 1999
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!)
This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy.
It also offers advice and devices that allow your organisation to shield itself from prying eyes.
Author :
Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.
by "Nielsen BookData"