The Asian marketing casebook
著者
書誌事項
The Asian marketing casebook
Prentice Hall, 1999
大学図書館所蔵 全16件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references
内容説明・目次
内容説明
This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, Pakistan, the Phillipines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam. The cases cover a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country and inter-country problems. An overview of each country provides useful background for the cases. The extensive range and breadth of cases makes this book a must-have for any instructor of International Marketing focusing on Asia.
目次
(*NOTE: All countries begin with a map and an overview.) ASIA. 1. Holiday Inn Worldwide Asia Pacific. 2. Waste Management International PLC: Strategy for Asia. BANGLADESH. 3. Social Marketing Company, Bangladesh. HONG KONG. 4. City Telecom (HK) Ltd. 5. Hair-Works. 6. Jimmy Lai and Daily Newspapers in Hong Kong. 7. Jimmy Lai: Apple Daily (B). 8. Jimmy Lai: Apple Daily (C). 9. Jimmy Lai: Apple Daily (D). 10. The Mass Transit Railway in Hong Kong. INDIA. 11. Allwyn. 12. National Publishing Company: Marketing of Children's Fortnightly Magazine. 13. Nims Apparel. 14. Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting a Market Research Agency. INDONESIA. 15. PT Indocipta Pangan Makmur: Snack Food Manufacturing Company. 16. Sumber Tehnik. JAPAN. 17. Club Med, Japan. 18. Delissa in Japan. 19. Levi Strauss Japan K.K. 20. Lussman-Shizuka Corporation. 21. See's Candies: Japanese Market Entry. KAZAKSTAN. 22. Arthur Andersen, Kazakstan. 23. Astana Foods, Kazakstan. 24. Kazak Enterprises. 25. Philips N.V.: Representative Office in Kazakstan. MALAYSIA. 26. Edaran Otomobil Nasional Berhad: Challenge of the 1990s. 27. Malaysia Airlines: Landing Gear Shop. 28. Prime Pharmaceuticals Malaysia (M) Sdn. Bhd. MIDDLE EAST (BAHRAIN, EGYPT, ISRAEL, JORDAN, KUWAIT, LEBANON, OMAN, QATAR, SAUDI ARABIA, UNITED ARAB EMIRATES). 29. Start TV. PAKISTAN. 30. Allied Marketing (Private) Ltd., Lahore. 31. Atlas Honda Ltd.: Communication Plan 1993. 32. Excel Engineering: Accelerating into the Future. 33. Pearl Continental Hotel, Lahore. PEOPLE'S REPUBLIC OF CHINA (PRC). 34. Shanghai Chlor-Alkali Chemical Company Ltd.: PVC. 35. Shanghai Chlor-Alkali Chemical Company Ltd.:F12 (A). 36. Shanghai Chlor-Alkali Chemical Company Ltd.:F12 (B). 37. Shanghai Honggong Advanced Instrument Co. Ltd. (SHAIC): Marketing Electromagnetic Flowmeters in China. 38. Shanghai Zheng Zhang Textiles Factory. THE PHILIPPINES. 39. Barclay International Manufacturing Corporation: Gruff Aircon Maintenance Fluid. 40. Basic/Black Zale Youngman Advertising, Inc. 41. J&J (Philippines), Inc.: Johnson's Face Powder. 42. SAE Products Marketing Corporation: The Air Compressor Company. SINGAPORE. 43. Haw Par Villa Dragon World. 44. Procter and Gamble: Always/Whisper. 45. Singapore Airlines. SOUTH KOREA. 46. A President is Made: The Three Parties' Political Marketing in the Presidential Election. 47. Cheil Jedang Corporation's Seasoning. 48. Super Miracle CC: Marketing and Advertising for the Large-screen TV Market. SRI LANKA. 49. Keells Food Products Ltd. 50. Mackinnon & Keells Financial Services Ltd. 51. Waldock Mackenzie. 52. Richard Pieris Distributors Ltd., Sri Lanka. TAIWAN. 53. Carrefour in Asia (A) Taiwan: A Bridgehead to Asia. 54. Retailing in Taiwan. 55. Carrefour in Asia (B): The Expansion in Asia. THAILAND. 56. Gilman Office Automation, Bangkok, Thailand. 57. Maverick Bank. 58. RAA (Thailand). VIETNAM. 59. European Liquors, Vietnam. 60. Vinataxi.
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