Break the curve : the entrepreneur's blueprint for small business success
著者
書誌事項
Break the curve : the entrepreneur's blueprint for small business success
（Smart strategies series）
International Thomson Business Press, c1999
1st ed
- :pbk.
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注記
Includes bibliographical references (p. 223) and index
内容説明・目次
内容説明
This book is designed to help anyone who wants to start their own business or anyone with a new business who wants to know how to develop and grow. It examines and defines entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organized into three sections, the book tackles: the basics of entrepreneurship; the mechanics of choosing a particular business and making it a viable enterprise; the business team and how to build the best; creating the business plan; how to recognize and understand various market entry strategies; and how to be excellent at self-management.
目次
- Part I The basics of entrepreneurship: introduction - everyone is an entrepreneur
- following your passion - choosing your business concept
- no entrepreneur is an island - finding the right people
- the business plan - the entrepreneur's treasure map. Part II Preparing the business plan: marketing research - investigating your business concept
- marketing analysis - defining your target market
- developing your marketing plan
- business and tax law basics - choosing your form of organization
- advanced business law - avoiding the courthouse, intellectual property and other important legal issues
- introduction to accounting - accounting can be fun
- accounting fundamentals - pro forma financials and other important calculations
- advanced accounting - financial analysis
- finance fundamentals - equity vs debt
- advanced finance - your banker and beyond
- putting it all together - your business plan. Part III Beyond the business plan
- other market entry strategies - franchising and buying a business
- self management fundamentals - strategies for personal excellence
- technology basics - get powered up now!
- looking beyond the business - estate planning and your exit strategies.
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