Services marketing : a European perspective

Author(s)

• Lovelock, Christopher H.
• Vandermerwe, Sandra
• Lewis, Barbara R.

Bibliographic Information

Services marketing : a European perspective

Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis

Prentice Hall Europe, c1999

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA41685923
• ISBN:
  • 013095991X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Tokyo
• Pages/Volumes: xiv, 718 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Service industries -- Europe -- Marketing
  • LCSH : Customer relations