Creating new clients : marketing and selling professional services
著者
書誌事項
Creating new clients : marketing and selling professional services
Cassell, 1998
- : hbk.
- : pbk.
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注記
Includes index
内容説明・目次
内容説明
A manual which aims to teach managers how to get the best results when dealing with potential new clients.
目次
- Identifying potential clients
- selling - the art of persuasion
- the decision making process
- the professional's fear of failure.
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