Optimal bundling : marketing strategies for improving economic performance

Author(s)

• Fuerderer, Ralph
• Herrmann, Andreas
• Wuebker, Georg

Bibliographic Information

Optimal bundling : marketing strategies for improving economic performance

Ralph Fuerderer, Andreas Herrmann, Georg Wuebker, eds

Springer, c1999

Note

Includes bibliographical references

Details

• NCID: BA41786829
• ISBN:
  • 3540652477
• LCCN: 98055584
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin ; Tokyo
• Pages/Volumes: viii, 299 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.152
  • DC21 : 658.8/2
• Subject Headings:
  • LCSH : Bundling (Marketing)
  • LCSH : Product management
  • LCSH : New products