Issues in European business
著者
書誌事項
Issues in European business
Macmillan, 1998
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The 1990s have seen a continued rise in trade across Europe and with ever closer union approaching, there is an increasing interest in European Business. This text identifies and develops some of the key issues and themes relevant to this area. Based upon recent research, it is very up-to-date and synthesises material from a number of country studies and sources. It includes both Western and Eastern Europe and considers the developments in European Management.
目次
Introduction: A Thin Red Line - 1992 and All That - Drink and Diversity: The Spirit of Europe - Patterns and Forces - Strategy as a Force Field - Beyond the Sea - Eastern Europe: Patterns of the Past - Eastern Europe: A Time of Hope? - Eastern Europe: Consequences and Response - Patterns of Diversity - A European Management?
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