Children's television in Britain : history, discourse and policy

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書誌事項

Children's television in Britain : history, discourse and policy

David Buckingham ... [et al.]

British Film Institute, 1999

  • : hbk
  • : pbk

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内容説明・目次

巻冊次

: pbk ISBN 9780851706856

内容説明

The rise of more commercially-based, global media has significant implicaitons for the child audience. Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. This book challenges the romantic nostalgia that surrounds contemporary discussions of the subject. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changing nature of children's programming; at the impact of commercial competition and new technologies; and at the role of audience research. The books contributes towards debates about the regulation of children's television; and it offers a case study that will be of more general interest to students and academics in the field.

目次

  • Introduction.- defining the child audience
  • for the children.- children's television 1946-1980.- run the risk toward a political economy of children's television.- vision on mapping the changes in children's programming.- wise up the function and practices of audience research.- look who's talking how media producers define the child audience.
巻冊次

: hbk ISBN 9780851706863

内容説明

The rise of more commercially-based, global media has significant implicaitons for the child audience. Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. This book challenges the romantic nostalgia that surrounds contemporary discussions of the subject. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changing nature of children's programming; at the impact of commercial competition and new technologies; and at the role of audience research. The books contributes towards debates about the regulation of children's television; and it offers a case study that will be of more general interest to students and academics in the field.

目次

  • Introduction - defining the child audience
  • for the children - children's television 1946-1980
  • run the risk - toward a political economy of children's television
  • vision on - mapping the changes in children's programming
  • wise up - the function and practices of audience research
  • look who's talking - how media producers define the child audience.

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