The new corporate cultures : revitalizing the workplace after downsizing, mergers, and reengineering
著者
書誌事項
The new corporate cultures : revitalizing the workplace after downsizing, mergers, and reengineering
Perseus Books, c1999
- : [hard]
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注記
Includes bibliographical references (p. 283-296) and index
内容説明・目次
内容説明
The authors of the hugely influential Corporate Cultures reunite to assess the destructive effects of the last 15 years of management trends, and offer new insights for achieving corporate renewal. . In the early 80s, Allan Kennedy and Terry Deal launched a new field of inquiry and practice, with the publication of Corporate Cultures, in which they argued that distinct types of cultures evolve within companies and have a direct impact on strategy and performance. Fifteen years later, the authors have teamed up to assess the effects of globalization, short-termism, technology, downsizing, outsourcing, mergers, and reengineering on corporate culture. They find that despite these tremendous pressures, organizations, by their very nature, will create self-reinforcing communities; the pattern today is for mini-cultures to form within the larger corporation. The challenge for managers and leaders at all levels is to find ways to knit these cultures together to unleash learning and encourage everyone to take ownership and pride in their work.
Taking examples from innovative companies around the world, the authors offer new strategies for exercising cultural leadership,rebuilding the cultural fabric of the organization, energizing the workforce, enhancing corporate performance, and preparing for new challenges in the 21st century.
目次
- Cultures
- Strong Cultures: The New Old Rule for Business Success
- Values: The Core of the Culture
- Heroes: The Corporate Right Stuff
- Rites and Rituals: Culture in Action
- Communications: Working the Cultural Network
- Putting Cultures Into Practice
- Corporate Tribes: Identifying the Cultures
- Diagnosis: Learning to Read Cultures
- Symbolic Managers: Managing the Culture
- Change: Reshaping Cultures
- Cultures of the Future: The Atomized Organization
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