A cognitive psychology of mass communication

書誌事項

A cognitive psychology of mass communication

Richard Jackson Harris

(LEA's communication series)

Erlbaum Associates, 1999

3rd ed

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注記

Includes bibliographical references (p. 271-317) and indexes

内容説明・目次

内容説明

The updated edition of a textbook on the role of mass communication in the formation of perceived reality, for mass communication processes and effects course.

目次

  • Mass Communication in Society - the Textbook for Our Lives
  • Research and Theory in Mass Communication - How We Study Media Scientifically
  • Portrayals of Groups - Distorted Social Mirrors
  • Advertising - Food (and Everything Else) for Thought
  • Communication of Values - Media as Parent and Priest
  • Sports - Marriage of Convenience or Conquest by Television?
  • News - Setting the Agenda About the World
  • Politics - Using News and Advertising to Win Elections
  • Violence - Does All That Mayhem Matter?
  • Sex - Turning On, Turning Nasty
  • Prosocial Media - Helpful Media Helping People
  • Living Constructively with Media - Taking Charge in the New Millennium.

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