Business communication
Author(s)
Bibliographic Information
Business communication
South-Western College Pub., c1999
12th ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
A comprehensive business communication textbook which focuses on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text aims to deliver numerous opportunities to develop critical thinking skills with pedagogy including cases and activities, so that by the end of the course students should not only have developed technical communication skills, but also a framework for evaluating and delivering communications within a complex business environment.
Table of Contents
I: COMMUNICATION FOUNDATIONS AND ORAL COMMUNICATION. 1. Forces Shaping communication Today: Ethics, Technology, Diversity and Collaboration. 2. Organizational Communication II: THE WRITING PROCESS . 3. Organizing and Composing Messages 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing About the Pleasant and the Routine. 6. Memos and E-mail. 7. Writing About the Unpleasant. 8. Writing to Persuade. IV: COMMUNICATING ABOUT WORK AND JOBS. 9. Preparing Resumes and Application Letters. 10. Job Interviews and Employment Messages. V: COMMUNICATING THROUGH REPORTS. 11. The Report Process and Research Methods. 12. Managing Data and Using Graphics. 13. Organizing and Writing Reports and Proposals. 14. Business Presentations. APPENDIXES. Report Documentation. Document Format and Layout Guide. Grammar Review and Exercises. Grading Symbols.
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